• UX Writing/User-Focused Language:

    Copy shift emphasizes collective firm strength, adhering to usability principles, ensuring user-focused language that highlights the value and benefits of the firm to the visitor.

    Color and Visual Hierarchy:

    Warm color shift aligns with strategic color use, creating a more inviting atmosphere, enhancing user experience, and contributing to engaging visual hierarchy.

    Information Architecture.

    Copy revamp and redundancy reduction align with information architecture principles, ensuring streamlined structure for users to find details without unnecessary repetition.

    Call-to-Action Placement/Hierarchy of Needs:

    "Meet the Team" button introduction aligns with clear calls-to-action, strategically guiding users toward exploring team details and addressing their need for a deeper understanding of the firm's expertise.

    1. Uninviting and cold color scheme on the About Us page.

    2. Copy focused exclusively on the individual attorney.

    3. Redundant information presented on both the About Us and "The Team" pages.

    1. Improved user experience with a friendlier and more inviting design.

    2. Streamlined content by reducing redundancy and organizing information.

    3. Enhanced transparency and connection with visitors through the dedicated "Meet the Team" button.

Before Redesign

Web Page: About Us

Solution:

  • Replaced uninviting colors with warm and engaging visuals.

  • Revamped copy to shift focus from individual attorney to the collective strength of the firm.

  • Introduced a "Meet the Team" button for detailed team information on a dedicated page.

    1. Visual Hierarchy: Utilized a vibrant hero image to create a focal point and establish a visual hierarchy.

    2. Clear Call-to-Action: Implemented a "Contact Us" button to guide users and encourage interaction. Accessibility: Easy one-click call option.

    3. Competitive Analysis: Informed design decisions by studying elements used by other successful firms.

    4. Branding and Identity: Placed the firm's name prominently for consistent branding and identity.

    5. Simplicity and Clarity: Removed unnecessary elements and streamlined the navigation for a clearer user experience.

    1. Introduced a vibrant cityscape hero image to enhance visual appeal and create a positive first impression.

    2. Added a "Contact Us" button for a clear call to action, redirecting users to call the firm office directly.

    3. Altered the homepage title to better reflect the firm's focus, removing emphasis on litigation.

    4. Placed the firm's name at the top of the homepage for improved branding and identity.

    1. Improved user engagement with a vibrant hero image capturing the essence of the firm's headquarters.

    2. Enhanced user experience with a clear call to action through the "Contact Us" button.

    3. Aligned the homepage title with the firm's current focus, fostering clarity and relevance.

    4. Strengthened brand identity by prominently displaying the firm's name at the top of the homepage.

Before Redesign

Web Page: Homepage (Above the Fold)

Solution:

  • Introduced a vibrant cityscape hero image to enhance visual appeal and create a positive first impression.

  • Added a "Contact Us" button for a clear call to action, redirecting users to call the firm office directly.

  • Altered the homepage title to better reflect the firm's focus, removing emphasis on litigation.

  • Placed the firm's name above the fold on homepage for improved branding and identity.

Before Redesign

    1. Content Strategy: Developed compelling copy with specific case names and news stations to boost SEO and showcase expertise.

    2. User Engagement: Embedded videos directly on the page to enhance user interaction and convenience.

    3. Accessibility: Provided alternative viewing options by including YouTube links, catering to diverse user preferences.

    4. Information Hierarchy: Structured the page to prioritize key information, ensuring easy navigation and a focused user experience.

    1. Absence of a dedicated page to showcase the attorney's media appearances and insights on top cases covered on news stations.

    2. Limited visibility of the attorney's notable cases and contributions to news outlets.

    3. Lack of a centralized platform for potential clients to easily access and rewatch news coverages.

    1. Enhanced the online presence of the attorney by spotlighting notable cases and news station collaborations.

    2. Improved SEO by strategically incorporating top names and cases, attracting a broader audience.

    3. Increased user engagement with the inclusion of videos, allowing visitors to watch and rewatch news coverages conveniently.

Web Page: Homepage (Attorney Showcase)

Solution:

  • Created a dedicated page highlighting the attorney's media appearances and insights on top cases.

  • Crafted copy that names specific high-profile cases and news stations to enhance SEO and showcase expertise.

  • Included a large professional image of the attorney for a personalized and trustworthy visual representation.

  • Embedded videos of news coverages directly on the page, providing users with easy access to revisit media appearances.

  • Integrated YouTube links for each video, offering users the option to watch on the platform of their choice.